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Bootstrapping an Online Tea Business, by Tony Gebely
PDF Download Bootstrapping an Online Tea Business, by Tony Gebely
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Bootstrapping an Online Tea Business presents a framework for selling tea online.
What the book covers:
- Making sure you have a solid idea
- Legal information for starting an online tea business
- What technology platforms you'll need for e-commerce
- Defining your ideal customer
- Creating a product line
- How to write impactful product pages
- Designing your packaging
- A complete marketing blueprint
Written by a veteran tea merchant, this guide will challenge you to question yourself in order to better prepare you for entering a highly competitive business.
Intended audience: Someone either thinking about starting an online tea business, or someome who has already started one and needs help.
- Sales Rank: #683777 in eBooks
- Published on: 2012-08-03
- Released on: 2012-08-03
- Format: Kindle eBook
Most helpful customer reviews
5 of 5 people found the following review helpful.
Great overview on starting an online tea business
By Ryan A. Macmichael
Considering that there are not very many books written on the subject of starting a tea shop--let alone specifically an online one--Tony's book is the first you'll want to read if you're considering dipping your toe in these waters. He doesn't waste time with flowery language or getting deep into the details of how to do things that are covered by general purpose starting-a-business books (see the Dummies series for things for accounting, forming an LLC, etc.), but he does cover the topics specifically related to a tea business that you may not have considered.
Make sure this book is close at hand throughout your start-up process!
4 of 4 people found the following review helpful.
It's like a book where someone is talking about starting an ...
By Megan
Short. Not because it's concise, but because it's very surface-level. I got through the whole thing in about half an hour. None of the content is very specific to the tea industry. It's like a book where someone is talking about starting an e-commerce store with tea as an example. The only sourcing issues addressed are the benefits of buying wholesale vs direct sourcing, but no resources on how to do either. The content regarding e-commerce platforms, branding/differentiation, product photography, and social media marketing are brief and not specific to tea. Any one of those chapters could be substituted with some much better (free) content from blogs that specialize in any one of those categories.
This book might be helpful if you are vaguely considering opening an online tea shop, but unsure what that means. This book will tell you what all the steps will be to get it up and running. If you've decided that you want to open an online tea shop and now you need help executing, this book won't be of much benefit to you.
4 of 4 people found the following review helpful.
nice book
By Anna
Easy to read ( even for me as ESL student:) ) very informative book. Would be helpful for those who new in tea industry and need step by step startup instructions for business.
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